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About Us

Honest Toys is a children's lifestyle brand that offers products that are often open-ended, Montessori and Waldorf inspired, ethically and sustainably sourced, and beautifully designed and made. We are committed to offering mindful, authentic and stylish products that answer the call of the child's work: to play!

Started by child and family therapist, Rosa Krauss, in 2015 as an answer to the play, learning and therapeutic needs of the children she worked with, the store began to evolve and really take shape after the arrival of her first child in 2016. 

Later Leanne Lambley, an old friend, and avid enthusiast and supporter of children’s literature joined and the addition of an elegantly curated book collection was the start of a whole new exciting chapter for Honest Toys.

Today we are inspired by our own children (the number has grown since the early days: 4 between us!) and the prospect of the brilliant future that lies ahead of them. As parents and retailers, we believe wholeheartedly that it is our duty to help conserve this future through responsible business practices (you can read more about our sustainable and ethical policies here) and raising our children to be stewards of the earth. 

We have a small but growing community on our Facebook Honest Toys Group. We’d love for you to join and help grow the open-ended toy movement in South Africa and share your ideas, whether that be DIY play or play with our beautiful toys. We also invite you to head over and like our Honest Toys Facebook Page and follow us on Instagram.